The goal of this rebranding is to draw inspiration from the culture's rich history and bring new life to it through contemporary graphic design.
Posters
Custom Typeface
The custom typeface is built on an Asian calligraphy grid, using its underlying structure to guide both form and rhythm. Developed as a modular system, it adapts seamlessly across exhibitions, signage, digital platforms, and print.
For this project, I reimagined the museum’s visual identity through a full rebrand centered on typography. The letterforms draw from the museum’s cultural narratives, functioning as both a communicative tool and an expressive system.
Stationery