Loop
Loop
Package Design
Menstrual products
Loop is the menstrual care brand that empowers girls ages 9 to 19 to take control of their period journey with comfort, confidence, and sustainability.
Our eco-friendly, toxin-free products are designed to be approachable and convenient, making period care easy, inclusive, and worry-free.
First Time Essentials Kit
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Logo
Loop is a conceptual menstrual care brand developed in response to my own experiences with uncomfortable and poorly designed products. It aims to make the experience feel intuitive, comfortable, and continuous rather than disruptive.
The identity centers around the idea of flow both physically and emotionally using soft curves and connected forms to reflect a smooth ongoing cycle. By rethinking both the product and its visual language, Loop reframes period care as a more supportive and seamless part of everyday life.
These keywords define the brand’s personality and guide its overall direction. Encouraging, approachable, convenient, inclusive, and engaging reflect Loop’s goal of creating a supportive and welcoming experience for young users.
They informed both the visual and product design decisions, ensuring that every touchpoint feels
easy to understand, accessible, and emotionally reassuring.
Sketches and Prototype
Pads
Acne Patches and Heating Patches
Family
The brand extends beyond menstrual products into a broader ecosystem of soft goods designed to support everyday comfort and care. This includes items like acne patches, lip balm, and other small, approachable products that align with the brand’s values.
By expanding into these categories, Loop becomes more than a single-use product—it becomes part of a daily routine, reinforcing a sense of ease, familiarity, and emotional connection.
App
To support the full experience, I developed a cycle tracking app that extends the brand into a digital space, helping users build awareness and connection with their bodies.
Soft goods
Process